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Press Release

Floating Life To Help People

A' Design Award 2021 Platinum Winner in Graphics, Illustration and Visual Communication Design

23 April 2021

Floating Life To Help People by Lu Zhao, Chao Zhang and Xianghua Yin
Floating Life To Help People by Lu Zhao, Chao Zhang and Xianghua Yin
Floating Life To Help People by Lu Zhao, Chao Zhang and Xianghua Yin
Floating Life To Help People by Lu Zhao, Chao Zhang and Xianghua Yin
Floating Life To Help People by Lu Zhao, Chao Zhang and Xianghua Yin

Lu Zhao, Chao Zhang and Xianghua Yin

Floating Life is a series of illustrated posters about human emotions and personalities. The title refers to the ancient Lao-Zhuang school, which viewed life in the world as empty and described it as a floating life. The illustrations shape each character so that thoughts appear on the surface of the figure and not only in the mind. Each poster is joined by a written explanation of the emotion shown. The aim is to help viewers notice the details of the work and recognize emotions that occur in everyday life.

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Unique Properties
There are many personalities, emotions, and personalities in life. The work closely integrates the shaping of each character. Thoughts are not only reflected in the brain but also on the surface. Floating life can be experienced by everyone, and each emotion may appear more or less in everyone’s life. In addition to the illustration in the poster, I also gave a detailed explanation of each emotion in order to Better feel the details in the work.
Inspiration
The ancient Lao-Zhuang school believed that life was empty in the world, so it called life a floating life. Based on the understanding of the word "floating life", I use illustration language to express this theme.

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