Chika Kakazu · CLIENT: Chika Kakazu
As a complimentary service for marathon runners, the original icons were designed and provided as heat transfer labels so as to create one of a kind customized T-shirts at a caffe in Tokyo. To make it a memorable gift for runners from all over the world, the icons were reflected on Japan and marathon themes like Mt. Fuji, map of Japan, origami, running shoes, and marathon runners.
Press Kit
- Unique Properties
- To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
- Dimensions & Packaging
- Each icon size is approximately around 30-40mm width/height.
- Tags
- Icons, Design, T-shirt Design, Graphic Design
- Production Technology
- The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
- Design Challenge
- Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
- Project Duration
- Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
- Operation Flow
- Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
- Research
- First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
- Inspiration
- I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Press releases are available in 1 languages.