Eric Fung · CLIENT: Once Design Studio
Nebu is a retail store in Hong Kong designed for the sale of snowflake crisps. The space measures 26 square meters and has a ceiling height of 3 meters. Soft whites and pale blues recall the light of a winter morning. Wooden display fixtures and gentle lighting add natural warmth. Sanded acrylic is combined with stainless steel to create a cool, snow-like finish, as the slightly translucent acrylic reveals the metal texture behind. An open layout allows free movement, and a chocolate fountain area lets customers watch the crisps being coated.
Press Kit
- Unique Properties
- As ephemeral as snowflakes, capturing fleeting moments.
In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience. - Dimensions & Packaging
- 26sqm with 3m ceiling height
- Production Technology
- We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
- Design Challenge
- we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
- Project Duration
- 1 month, Hong Kong
- Operation Flow
- In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
- Research
- We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
- Inspiration
- Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
- Image Credits
- Laser Angel
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