Bronze Interior Space and Exhibition Design · 2025
Nebu Retail Store
by Eric Fung
- A' Design Award 2025 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2025
- CLIENT: Once Design Studio
- Estimated Number of Design Views: 10,288
- Verification code 50A6C7F2E0 · Verify this award
About Nebu Retail Store
Nebu is a retail store in Hong Kong designed for the sale of snowflake crisps. The space measures 26 square meters and has a ceiling height of 3 meters. Soft whites and pale blues recall the light of a winter morning. Wooden display fixtures and gentle lighting add natural warmth. Sanded acrylic is combined with stainless steel to create a cool, snow-like finish, as the slightly translucent acrylic reveals the metal texture behind. An open layout allows free movement, and a chocolate fountain area lets customers watch the crisps being coated.
Eric Fung's retail environment situates itself within the broader evolution of contemporary commercial interior design, where the boundaries between hospitality, culinary presentation, and experiential retail have progressively dissolved to create hybrid spaces that honor both functional efficiency and aesthetic contemplation. The design demonstrates sophisticated engagement with minimalist spatial philosophy, drawing upon principles of restraint, material integrity, and carefully orchestrated negative space that trace their lineage through Scandinavian functionalism, Japanese aesthetic traditions emphasizing ma or meaningful void, and the enduring influence of modernist pioneers who championed form following function while never abandoning beauty as essential human need. The compositional achievement evident here resides in the calibrated balance between operational transparency and visual serenity, the designer allowing clear sightlines into preparation zones while maintaining coherent formal organization through geometric discipline and material consistency, the horizontal emphasis of counter and shelving elements creating rhythmic repetition that guides visual progression while the vertical glass partitions establish structural punctuation. Chromatic sophistication manifests in the restrained near-monochromatic palette punctuated by strategic warmth, the cool grays and whites providing neutral ground that allows food products to command chromatic attention, their natural golden, amber, and earth tones registering with heightened vividness against the surrounding neutrality, this selectivity demonstrating understanding of perceptual hierarchy and appetite psychology. Technical facility appears in the meticulous detailing of joinery, the seamless integration of lighting systems within architectural elements, the precision of material transitions, and the apparent effortlessness with which functional requirements such as refrigeration, display, service workflow, and hygiene protocols are resolved into unified aesthetic expression, passages of particular accomplishment including the softly illuminated product shelving that transforms merchandise display into ambient luminosity and the transparent threshold between service and preparation zones that invites trust through visibility. The thematic territory this work occupies concerns the contemporary negotiation between commercial imperative and spatial quality, exploring how retail environments might transcend purely transactional function to offer moments of visual respite, material pleasure, and experiential grace within daily routines, the design suggesting that even modest commercial programs deserve thoughtful spatial articulation and that beauty remains accessible within pragmatic constraint. The space invites contemplation of how contemporary consumers increasingly value authenticity, transparency, and design consciousness in commercial encounters, how retail environments communicate brand values through spatial language as much as graphic identity, and how the careful orchestration of light, material, proportion, and detail can elevate everyday transactions into experiences worthy of aesthetic attention and human appreciation.
Press Kit
- Unique Properties
- As ephemeral as snowflakes, capturing fleeting moments.
In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience. - Dimensions & Packaging
- 26sqm with 3m ceiling height
- Production Technology
- We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
- Design Challenge
- we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
- Project Duration
- 1 month, Hong Kong
- Operation Flow
- In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
- Research
- We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
- Inspiration
- Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
- Image Credits
- Laser Angel