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Press Release

Teli Tiee Multifunctional Player

A' Design Award 2025 Iron Winner in Baby, Kids' and Children's Products Design

18 April 2025

Teli Tiee Multifunctional Player by Leijing Zhou
Teli Tiee Multifunctional Player by Leijing Zhou
Teli Tiee Multifunctional Player by Leijing Zhou
Teli Tiee Multifunctional Player by Leijing Zhou
Teli Tiee Multifunctional Player by Leijing Zhou

Leijing Zhou · CLIENT: Zhejiang University

Teli Tiee is a story player designed for interaction between children and older adults. Three types of story element blocks are placed into a groove, and the device senses each combination and plays the matching story. A lever is moved to the right to change the story and to the left to record a new one. Recorded stories are processed by artificial intelligence and turned into illustrated stories that can be shared. The body is made of plastic and wood, and includes near field communication, Bluetooth and an electronic screen.

Press Kit

Unique Properties
Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing.
Dimensions & Packaging
300mm*180mm*184mm
Tags
Inter-generational interaction, Story player, Emotional design
Production Technology
The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
Design Challenge
The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
Project Duration
The project started in April 2023 in China and finished in August 2023 in China
Operation Flow
When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
Research
The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
Inspiration
In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.

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