Fresh Blood DG Youth Culturele Tentoonstelling by Ruikang Xie

Fresh Blood DG Youth Culturele Tentoonstelling by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Evenement en Happening Ontwerp Competition Category.

BronsEvenement· 2021

Fresh Blood DG Youth Culturele Tentoonstelling

by Ruikang Xie

Client: Xiexie Design

A' Design Award in Brons Winner in Evenement Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Culturele Tentoonstelling

Fresh Blood DG Youth is een culturele tentoonstelling gehouden in Dongguan, China. De tentoonstelling presenteert zes lokale exposanten onder het thema verse aanvoer van culturele innovatie. De indeling is opgezet als een groentemarkt, met draaiende groentelampen boven rijen marktkraamtafels geplaatst. Zes lokale gerechten vertegenwoordigen de identiteit van de zes exposanten. Omdat de locatie de originele werken niet kon huisvesten, werden A5-flyers uitgesneden in de vorm van voedsel, zoals een gebraden gans, en bedrukt met teksten en beelden. De grootste papieren tas meet 340 bij 380 millimeter.

The Recognition

About the A' Design Award in Brons

Fresh Blood DG Youth Culturele Tentoonstelling is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Fresh Blood DG Youth Culturele Tentoonstelling wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Fresh Blood DG Youth Culturele Tentoonstelling bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen