Recall Of The Universe Immersieve Tentoonstelling by Tammy Ho - Shanghai KNN

Recall Of The Universe Immersieve Tentoonstelling by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 A' Design Award in Goud in Evenement en Happening Ontwerp Competition Category.

GoudEvenement· 2024

Recall Of The Universe Immersieve Tentoonstelling

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

A' Design Award in Goud Winner in Evenement Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe Immersieve Tentoonstelling

De immersieve tentoonstelling van het universum, in opdracht van opdrachtgever Bilibili, werd gecreëerd binnen het beroemde grote winkelcentrum Xi'an Gpark. Een omgekeerde, hoog hangende reflectie van een kristallen stad werd weergegeven door onregelmatige LED-schermen, wat een opvallende ruimteversneller creëerde. Het oorspronkelijke Water Curtain Square werd getransformeerd tot een gigantische ruimtelift. Er waren ook de indrukwekkende Planetenpoort en Beschavingspoort. Een mobiel navigatiesysteem, interactieve projectie, kunstmatige intelligentie, AR, neonlicht, enzovoort werden gebruikt om een immersieve ervaring voor bezoekers te creëren.

The Recognition

About the A' Design Award in Goud

Recall Of The Universe Immersieve Tentoonstelling is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Recall Of The Universe Immersieve Tentoonstelling wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Recall Of The Universe Immersieve Tentoonstelling wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd