Gateway To Future Tentoonstelling door Oval Design Ltd.

Het ontwerp Gateway To Future Tentoonstelling door Oval Design Ltd. is een hoog aangeschreven winnaar van de zeer prestigieuze 2023 A' Design Award in Goud in de competitiecategorie Evenement en Happening Ontwerp.

GoudEvenement· 2023

Gateway To Future Tentoonstelling

door Oval Design Ltd.

Opdrachtgever: Planning Department of HKSAR Government

Winnaar van de A' Design Award in Goud in de categorie Evenement

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Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #144698

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Kleuren

Het Ontwerp

Over Gateway To Future Tentoonstelling

Gateway To Future is een opvallende buitententoonstelling die fysieke en virtuele ervaringen verweven om meeslepende belevingen te creëren. De gehele tentoonstelling is ontworpen op een intrigerende, interactieve en toegankelijke manier om de meest opmerkelijke ontwikkelingen op het gebied van zee-, land- en luchtvervoersinfrastructuur te tonen, die Hong Kong tot een wereldstad van Azië maken. Het team overwoog om feitelijke informatie en spelelementen te integreren en ontwikkelde een hybride schaakbordspel met speciaal ontwikkelde online mobiele games die bezoekers kunnen spelen en ervaren.

De Erkenning

Over de A' Design Award in Goud

Gateway To Future Tentoonstelling is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Gateway To Future Tentoonstelling wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Gateway To Future Tentoonstelling wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
Afmetingen & Verpakking: Approximately 500 square metres
Tags: event, exhibition, multimedia, interactive, AR, game, public space
Productietechnologie: EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
Ontwerpuitdaging: To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
Onderzoek: With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
Inspiratie: Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
Projectduur: The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
Werkproces: Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
Teamleden: Creative Director: Dennis Wong, Design Director: Dominic Kam, Designer: Adrianne Chong, Christy Wai, Liam Ho, Thera Ng and Project Management: Jason Chan, Chloe Yeung
Beeldcredits: Oval Design Ltd.