Prow Thai Branding en Verpakking by Piti Amornlertwattana

Prow Thai Branding en Verpakking by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2021

Prow Thai Branding en Verpakking

by Piti Amornlertwattana

Client: Prow Thai

A' Design Award in Zilver Winner in Verpakking Category

25,689

Verified Award Winner

Verify Award Status for #116727

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prow Thai Branding en Verpakking

Het ontwerp heeft tot doel een fris en eigentijds imago te creëren voor Prow Thai, een merk van vierge kokosolie en cosmetica, opgericht door landbouwers in zuidelijk Thailand. Geïnspireerd door de natuurlijke vorm van de kokosnoot, kenmerkt de verpakking zich door een gestippeld kleurpatroon en een helder kleurenpalet dat het vakmanschap en de vitaliteit achter de producten weerspiegelt. De algehele witte toon, die doet denken aan kokosvruchtvlees, symboliseert zuiverheid, netheid en het biologische karakter van het merk.

The Recognition

About the A' Design Award in Zilver

Prow Thai Branding en Verpakking is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Prow Thai Branding en Verpakking wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Prow Thai Branding en Verpakking is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions & Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Production Technology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Challenge: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Research: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiration: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Project Duration: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operation Flow: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Image Credits: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com