Goud Verpakking · 2021
Pepsi Culture Limited Edition Blikjesserie voor Frisdranken
- A' Design Award in Goud 2021 in Verpakking
- CLIENT: Pepsi
- Estimated Number of Design Views: 34,720
- Verification code AE50004190 · Verify this award
Colors
About Pepsi Culture Limited Edition Blikjesserie voor Frisdranken
Pepsi Culture is een limited edition blikjesserie ontworpen voor een frisdrankmerk in Mexico. De serie bestaat uit zes verzamelblikjes, waarbij elk blikje één Mexicaanse stad vertegenwoordigt. Lokale verhalen, tradities en kunstreferenties zijn vertaald naar illustratieve patronen die eeuwenoude culturele symbolen combineren met een hedendaagse designbenadering. Elk blikje is gemaakt van aluminium, heeft een inhoud van 12 ounces en is afgewerkt met high definition offsetdruk. De blikjes worden afzonderlijk verkocht en vormen samen een serie die de regionale diversiteit weerspiegelt.
About the A' Design Award in Goud
Pepsi Culture Limited Edition Blikjesserie voor Frisdranken is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Pepsi Culture Limited Edition Blikjesserie voor Frisdranken wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Pepsi Culture Limited Edition Blikjesserie voor Frisdranken wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.
Press Kit
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
