IJzer Medisch Product · 2022
Easynav Infinity Chirurgisch Systeem
- A' Design Award in IJzer 2022 in Medisch Product
- CLIENT: Happy Reliable Surgeries Pvt. Ltd
- Estimated Number of Design Views: 22,199
- Verification code 1C0AE40680 · Verify this award
Colors
About Easynav Infinity Chirurgisch Systeem
Het ontwerp van Infinity is een visuele weerspiegeling van de kwaliteit van het product met behulp van een unieke vormtaal die ook is geoptimaliseerd voor productie en kosteneffectiviteit. Over het algemeen is het relevante marktsegment gevuld met producten die zijn ontworpen met behulp van kunststoffen om moeilijke rondingen en vormentaal te bereiken die aantrekkelijk zijn voor de gebruiker en comfortabel voor de patiënt. Het was een ontwerpuitdaging voor de ontwerper geweest om een unieke vormfactor te creëren door alleen plaatwerk en daaropvolgende processen te gebruiken, terwijl hij ook rekening hield met de kosten voor een uniek product als zodanig dat in kleine hoeveelheden wordt geproduceerd.
About the A' Design Award in IJzer
Easynav Infinity Chirurgisch Systeem is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Easynav Infinity Chirurgisch Systeem wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Easynav Infinity Chirurgisch Systeem wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.
Press Kit
- Unique Properties
- The design ensures visual reflection of the quality of the product using unique form language while also being optimized for manufacturing and cost. It challenges the assumption that good curves and unique form language can only be achieved using processes like thermoforming, die casting, and so on. Infinity sets itself apart in the market with a unique form factor achieved using only sheet metal, a few bending, welding, and finishing processes.
- Dimensions & Packaging
- The dimensions are product dimensions excluding the height of the camera and monitor
Dimensions: 457.2mm x 245.5mm x 927.2 mm
Material : Stainless Steel, 2 mm in thickness
Processes used: Laser cutting, Sheet metal Bending, Lancing, Welding, Buffing and Powder coating - Tags
- Futuristic, Medical device, User friendly, Robotic, Elegant, Soothing
- Production Technology
- Infinity has Nerves of Steel, the product is made of sheet metal, Stainless Steel - to avoid any rusting, and has been optimized such that the manufacturing takes less time, and resources. The unique taper shape, curves along the body and the handle are achieved using modifications done to the bending tools and development techniques without any plastic components. Laser cutting, lancing, and bending operations are done following which welding, buffing, and powder coating is required.
- Design Challenge
- Most of the market in the surgical navigation segment has aesthetic forms that are manufactured using a combination of thermoformed plastics and sheet metal parts. Competing within the same segment while providing cost-effective solutions with unique design, premium experience, and without using plastics had been a challenge. The Interface had been created using a software with limited creative implementation capabilities so the design had to be optimized for fewer efforts and more impact.
- Research
- Qualitative Research was used to uncover areas of improvement in customer interaction, product safety, design language, overall experience, manufacturability, cost, and assembly of the product. After feedbacks and interviews with surgeons, OT staff, Team at HRS and experts from the domain, Investigator Triangulation had been used to validate the data points. Implementation of these insights into the design resulted in a Positive Change in the Perception of Product Quality hence Brand Positioning.
- Inspiration
- While working in the field of medical technology, customer satisfaction and the comfort of the patient is very important. Aesthetical beauty with a seamless product experience is an integral factor that helps achieve it. The previous model of the product had inherent quality and accuracy but lacked the visual factors to appeal and compete in the market. Hailing from a family of doctors, the empathy towards doctors and patients became a strong motive to re-design the product system.
- Project Duration
- The project started in October 2020 and has undergone three iterations and testing before reaching this final version in Feb 2022
- Operation Flow
- First, the product is assembled, sanitized, and made ready for the users to interact with. Then surgical data of the patient is added to generate a three dimensional model of the scans. Infinity allows for preoperative planning, enabling the surgeon to view the data and plan the course of surgery before making an incision. The system is then calibrated in relation to the body of the patient, to give accurate real time data for navigating toward the desired area with safety and ease.
- Image Credits
- Image #1: Designer Shreya Paliwal, easyNav Infinity 1, 2022.
Image #2: Designer Shreya Paliwal, easyNav Infinity 2, 2022.
Image #3: Designer Shreya Paliwal, easyNav Infinity 3, 2022.
Image #4: Designer Shreya Paliwal, easyNav Infinity 4, 2022.
Image #5: Designer Shreya Paliwal, easyNav Infinity 5, 2022.
Video Credits: Happy Reliable Surgeries Pvt. Ltd, Infinity Video, 2022
