Lion King Tentoonstellingshal by Zhuyuan Cai

Lion King Tentoonstellingshal by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2023 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.

ZilverInterieur· 2023

Lion King Tentoonstellingshal

by Zhuyuan Cai

Client: Bosi-tao Design (btd Design) Co., Ltd

A' Design Award in Zilver Winner in Interieur Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lion King Tentoonstellingshal

Lion King is een tentoonstellingshal ontworpen voor het internationale hoofdkantoor van een keramische tegelfabrikant in de Foshan Ceramics Headquarters Base. De ruimte is vormgegeven rond mechanische esthetiek en het thema van het industriële tijdperk, en presenteert het idee van een toekomstige intelligente geautomatiseerde fabriek. Roestvrij staal, metallic lak, glas en aluminium fineer vormen de belangrijkste materialen. Er worden binnenwandtegels van 400 bij 1200 bij 9 millimeter tentoongesteld. Een nieuwe retailcirculatiestrategie is geïntegreerd, zodat productpresentatie en commerciële beleving in één omgeving worden gecombineerd.

The Recognition

About the A' Design Award in Zilver

Lion King Tentoonstellingshal is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Lion King Tentoonstellingshal wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Lion King Tentoonstellingshal is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Based on the precise positioning of Lion King International's oem model, the designers take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory".
Dimensions & Packaging: The product is interior wall tiles (size): 400*1200*9mm
Tags: Traditional Pioneer, Brand, Product, Service, Manufacturing
Production Technology: The Lion King project is mainly positioned for OEM processing. The designers design with the future intelligent automated factory as the carrier. The main materials are based on the sense of technology, mainly stainless steel, metallic paint, glass and aluminum veneer.
Design Challenge: The Lion King project is headquartered in Jinbo, Shandong. The concept is relatively traditional. How to persuade customers to break the single boundary from traditional concepts to redefine the concept of "Future Factory".
Research: The designer shape the interesting space of its mechanical aesthetics with the future and industrial age as the main purpose, create an exhibition hall environment, integrate the traffic strategy of new retail, and intend to break the single business format boundary, so as to redefine the concept of 'Future Factory' and promote the new generation of consumers The author interprets the spirit of exploration and the new concept of creation in the core of the Lion King international brand.
Inspiration: Sensitivity allows people to quickly adjust their views in the experience, and no longer look at everything with their inherent thinking. From handmade pottery to industrialized production, the building pottery industry has experienced revolutions. With the rise of the new experience economy, experience-driven consumption has become a common consensus. From the past to the present, standardization and industrialization are the keys to the production of benchmark products.
Project Duration: The project started in April 2020 in Torino and finished in August 2020 in Rimini, and was exhibited in Salone del Mobile in April 2020.
Operation Flow: Design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, project presentation.
Image Credits: Photo: Huimin Lin & Lieping Tang, 2021