The Good Cup Duurzame Verpakkingen by Cyril Drouet is a highly esteemed winner of the very prestigious 2023 A' Design Award in Zilver in Wegwerp- en Eenmalig Gebruik Product Ontwerp Competition Category.
ZilverWegwerpproduct· 2023
The Good Cup Duurzame Verpakkingen
by Cyril Drouet
Client: Choose Planet A
A' Design Award in Zilver Winner in Wegwerpproduct Category
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- Verified Award Winner
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The Design
About The Good Cup Duurzame Verpakkingen
De Good Cup is een geavanceerde, duurzame papieren beker met een geïntegreerd papieren deksel dat moeiteloos op zijn plaats kan worden gevouwen, waardoor er geen plastic meer nodig is. Een van de voordelen is dat het met dezelfde machines wordt geproduceerd als die voor traditionele papieren bekers. De overstap naar The Good Cup vertaalt zich in een reductie van 40 procent op opslagruimte, transportvolume en CO2-voetafdruk. De impact van The Good Cup zorgt voor besparingen op het productiepunt en helpt de milieucrisis te verlichten door plastic deksel voor deksel te verwijderen.
The Recognition
About the A' Design Award in Zilver
The Good Cup Duurzame Verpakkingen is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. The Good Cup Duurzame Verpakkingen wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. The Good Cup Duurzame Verpakkingen is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Good Cup is the industry most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design is revolutionizing how the single-use paper cup is manufactured, consumed and recycled.
Featuring an innovative extension to the structure of the cup, The Good Cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid. - Dimensions & Packaging
- The Good Cup 8oz : 74 (W) x 60 (D) x 97 (H) mm
The Good Cup 12oz : 77 (W) x 63 (D) x 120 (H) mm
The Good Cup 16oz : 94 (W) x 70 (D) x 128 (H) mm - Tags
- Packaging Innovation, Sustainable Packaging, Paper Cup, Compostable Packaging, Plastic free
- Production Technology
- The Good Cup starts with the material (our paper is not coated with plastic inside, it has a coating that is bio-based, certified home compostable (breaking down in landfill too) and certified recyclable in paper stream (which is not the case for most paper cup in the market with PE coating)
Then it continues with how it’s produced. Same process and machine as traditional paper cup. The Good Cup only has a paper extension from traditional paper cups (no additional energy compared to additional lids in plastic or other material). - Design Challenge
- The main obstacle was to create a cup that could easily been produced by any paper cup machine globally and save cost.
Most sustainable solutions and plastic alternative are in general two to three times more costly in the packaging industry. The Good Cup is not only highly sustainable, it also offers cost savings. - Research
- The idea of improving traditional paper started fifteen years ago. Along the years, thought my different career positions, the idea developed and took various forms. It’s only from July 2019, when I started my own green design studio that things became serious as I decided to spend time, energy and money to truly make this idea a reality. After more than 1000 tweaking, tests and hand-made samples, I approached one of the largest paper cup manufacturer in Asia. The goal was to benefit from a manufacturer experience to continue improving the design and ultimately make samples on production lines.
- Inspiration
- Every year, over 500 billion single-use plastic and paper cups are manufactured globally, generating a total of over 1 million tonnes of waste in plastic lids alone.
As a designer, my mission has always been to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.
As a father and as a fellow global citizen, I see even more urgency for our solution than ever before. - Project Duration
- The project started in July 2019 in Hong Kong and after two years cooperation, the paper cup manufacturer decided to be part of this project. In March 2022, the company Choose Planet A was created with the creator of The Good Cup as major share holder. Today The Good Cup is reaching packaging distributor globally.
- Operation Flow
- Same process, machine and operation as standard paper cup forming. The Good Cup saves the needs to produce additional plastic lid in the production.
The Good Cup also saves 40% carton space in the entire supply chain as it removes the needs of lid cartons. This means 40% less carbon footprint in terms of transport as well as 40% additional saving too. - Patents
- PATENT COOPERATION TREATY: PCT/CN2020/121419
- Team Members
- Creative Director: Cyril Drouet
Operation Director: Paul Wong
Photographer: Freya Ting
Copywriter: Anne Drouet
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