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Bonacchi Standontwerp by Franco Pupillo
Bonacchi Standontwerp by Franco Pupillo
Bonacchi Standontwerp by Franco Pupillo
Bonacchi Standontwerp by Franco Pupillo
Bonacchi Standontwerp by Franco Pupillo

Brons Beurs · 2023

Bonacchi Standontwerp

by Franco Pupillo

  • A' Design Award in Brons 2023 in Beurs
  • CLIENT: Bonacchi
  • Estimated Number of Design Views: 17,164
  • Verification code 0BE8C88608 · Verify this award
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Colors

About Bonacchi Standontwerp

Bonacchi is een standontwerp dat is ontworpen voor een wijnbedrijf op een vakbeurs. De stand oogt open, maar is aan de binnenzijde besloten, waardoor zittende bezoekers privacy genieten. De constructie is vervaardigd uit gelakt hout, met een voorpaneel van gebleekt eikenhout waarin een verlicht logo is verwerkt. De kolommen zijn bekleed met spiegelpanelen en satijnen strepen, geaccentueerd door LED-verlichting. Geëtst gebrand glas is in twee lagen samengevoegd en bedrukt met een schaduwpatroon dat het onderste gedeelte aan het zicht onttrekt. De wanden van het kantoor bestaan uit eiken latten op onderlinge afstand, die ruimtes scheiden zonder ze volledig af te sluiten.

About the A' Design Award in Brons

Bonacchi Standontwerp is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Bonacchi Standontwerp wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Bonacchi Standontwerp bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Press Kit

Unique Properties
The Bonacchi stand for Vinitaly was born from the need to give a new and more appropriate identity to the company to communicate its value. The customer's request was for an open but at the same time reserved stand. The strength of this project is its simplicity, enhanced by the materials: oak wood, glass and mirrors with satin lines, a natural sensation to enhance the wines on display.
The feature that makes it truly unique is the internal confidentiality.
Dimensions & Packaging
The Stand measures mm. 14,000 x 4,500 h 4.00, with customized front wall h mm. 5,000
Tags
Functional and elegant stand, open but reserved, wood, tinted shaded glass, mirrors with satin strips
Production Technology
The stand was made with a lacquered wooden structure and a front panel in bleached oak with the backlit Bonacchi logo inside. The columns are covered inside with mirror dibond and satin stripes, which give an effect of depth and movement highlighted by the LED lights. The acid-etched burnished glasses are made in two coupled layers and inside they have a shaded print that obscures the lower part. Through the upper transparent part, you can see the stand from the outside and at the same time have privacy for the people sitting at the tables. The office has the front wall in burnished acid glass and the side walls in spaced oak slats that delimit without closing.
Design Challenge
The creative challenge was to combine functionality with aesthetics for an open but reserved stand. It seemed like a contradiction and this prompted us to evaluate different solutions which in the end turned out to be right. On a technical level, the solutions are simple, natural wood, printed burnished glass and mirror with satin strips. Simple but well combined and effective solutions.
Research
The research stems from the customer's needs for a functional and elegant stand, open but reserved at the same time. This prompted me to look for simple solutions and see-through solutions. I began to evaluate wood and glass with solutions suited to the project. On the side of the two entrances, I used burnished glass, with a shaded print inside, this allows you to see inside the stand in the upper part and obscure the lower part to protect the people seated. For the office, I made the two side walls with spaced oak strips so as not to give the feeling of being closed inside and in any case reserved, the front wall is in burnished glass with mini Venetian blinds which can be darkened if necessary.
Inspiration
The inspiration came from the customer's needs, which prompted me to look for simple but valuable solutions, suitable for the company and the wines on display.
The bet was to make a glass stand but reserved inside, in order to have privacy for visitors.
I chose to partially obscure the glass with satin strips where the names of the wines can be read in transparency and burnished glass printed with a transparent shade at the top and darkened at the bottom.
The internal office has walls in oak str
Project Duration
The project started in September 2021 and ended in April 2022 with the exhibition at Vinitaly 2022.

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