Endless Scenery Stadsposter by Leijing Zhou, Aoyi Shen and Aiwen Mai

Endless Scenery Stadsposter by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Generatief, Algoritmisch, Parametrisch en AI-ondersteund Ontwerp Competition Category.

BronsGeneratief· 2023

Endless Scenery Stadsposter

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Client: Zhejiang University

A' Design Award in Brons Winner in Generatief Category

76,823
Verified Award Winner
Verify Award Status for #150390

View at A' Design Award Press Release Award Badge

Colors

The Design

About Endless Scenery Stadsposter

Book Text: Endless Scenery is een serie stadsposters gebaseerd op de tien taferelen van het Westmeer in Hangzhou, China. De posters tonen bekende uitzichten zoals Drie Poelen Weerspiegelen de Maan en Gebogen Erf en Lotusvijver in de Zomer. Elk beeld combineert kunstmatige intelligentie-schilderkunst met de klassieke Chinese aquarelstijl. De basisafbeeldingen werden gegenereerd met een AI-schildertool en vervolgens verfijnd in beeldbewerkingssoftware. Verschillende kleurtinten drukken het karakter van elk landschap uit. De posters kunnen ook worden toegepast op postzegels, publicaties, printadvertenties en verpakkingen.

The Recognition

About the A' Design Award in Brons

Endless Scenery Stadsposter is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Endless Scenery Stadsposter wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Endless Scenery Stadsposter bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Team Members: Leijing Zhou
Aoyi Shen
Aiwen Mai
Image Credits: Aoyi Shen
Aiwen Mai