Lighting Tunnel Tentoonstellingsstand by Nargiza Usmanova

Lighting Tunnel Tentoonstellingsstand by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award in IJzer in Beursarchitectuur, Interieur en Tentoonstellingsontwerp Competition Category.

IJzerBeurs· 2024

Lighting Tunnel Tentoonstellingsstand

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award in IJzer Winner in Beurs Category

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Verified Award Winner

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Colors

The Design

About Lighting Tunnel Tentoonstellingsstand

Lighting Tunnel is een tentoonstellingsstand ontworpen voor het verlichtingsbedrijf GVA Lighting. Zigzaggende wanden vormen een architecturale tunnel, met verlichtingsarmaturen die langs de zijkanten zijn geïnstalleerd. Een centrale groencompositie wordt versterkt door flexibele LED-verlichting, en schuine witte wanden worden geaccentueerd door verschillende verlichtingssystemen. De constructie is gemaakt van hout en metaal met MDF-panelen, vinylbekleding en een reflecterende vloer. De stand meet 8500 bij 3500 bij 3000 millimeter. Het brede scala aan kleuren dat door de armaturen wordt geproduceerd, zorgt ervoor dat de stand opvalt op de tentoonstelling.

The Recognition

About the A' Design Award in IJzer

Lighting Tunnel Tentoonstellingsstand is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Lighting Tunnel Tentoonstellingsstand wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Lighting Tunnel Tentoonstellingsstand wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting