Xuannao Master Cha Merkidentiteit by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award in Zilver in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.
ZilverGrafisch· 2024
Xuannao Master Cha Merkidentiteit
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award in Zilver Winner in Grafisch Category
- 83,344
- Verified Award Winner
- Verify Award Status for #160263
The Design
About Xuannao Master Cha Merkidentiteit
Xuannao Master Cha is een merkidentiteit gecreëerd voor een Chinees merk van bruisende thee. Het logo toont een panda die Chinese Qi Gong beoefent onder het karakter voor Qi, geschreven in felle oranje kalligrafie. De pandafiguur, genaamd Da Qi Xia, heeft een waardige uitdrukking en suggereert heldhaftigheid en een levendige geest. Deze eigenschappen worden gekoppeld aan de bubbels in de thee. De kalligrafie en de panda verankeren het merk in de oosterse cultuur en maken de drank vertrouwd voor lokale consumenten. Het logo heeft geen vast formaat, waardoor de poses en schaal kunnen worden aangepast aan elke toepassing.
The Recognition
About the A' Design Award in Zilver
Xuannao Master Cha Merkidentiteit is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Xuannao Master Cha Merkidentiteit wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Xuannao Master Cha Merkidentiteit is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
