Paper and Wood Primaire functie: Beursstand by Kodai Fukuchi

Paper and Wood Primaire functie: Beursstand by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Beursarchitectuur, Interieur en Tentoonstellingsontwerp Competition Category.

BronsBeurs· 2025

Paper and Wood Primaire functie: Beursstand

by Kodai Fukuchi

Client: Hakuten Corporation

A' Design Award in Brons Winner in Beurs Category

17,886

Verified Award Winner

Verify Award Status for #162193

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Paper and Wood Primaire functie: Beursstand

Boektekst: De stand van Crecia belichaamt duurzaamheid met een concept van papier en hout, waarbij alle materialen worden hergebruikt of gerecycled. Het benadrukt de rol van hout in het dagelijks leven en Crecia's inzet voor afvalvermindering. Met uitgedund hout uit Hokkaido als buizen en een vloer die zonder gereedschap wordt gelegd, herdefinieert de structuur duurzaam beursontwerp. Een papierinstallatie van 75 meter toont het toiletpapier met lange rollen van Crecia, terwijl een stempelrally met overtollige materialen recycling stimuleert. Dit initiatief minimaliseert afval en inspireert tot duurzaamheid in de hele sector.

The Recognition

About the A' Design Award in Brons

Paper and Wood Primaire functie: Beursstand is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Paper and Wood Primaire functie: Beursstand wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Paper and Wood Primaire functie: Beursstand bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
Dimensions & Packaging: Booth Size : W9000 x D6000 x H3600
Tags: Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
Production Technology: Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
Design Challenge: When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
Research: Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
Inspiration: Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
Project Duration: It was exhibited at Tokyo Big Sight in Japan in August 2023.
Operation Flow: At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
Team Members: Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
Image Credits: Photographer : Akitoshi Kudo