Grace Flow Protein Boost Flessenverpakking voor Dranken by Jeff Wu

Grace Flow Protein Boost Flessenverpakking voor Dranken by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2025

Grace Flow Protein Boost Flessenverpakking voor Dranken

by Jeff Wu

A' Design Award in Brons Winner in Verpakking Category

11,578

Verified Award Winner

Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Flessenverpakking voor Dranken

Grace Flow Protein Boost is een flesverpakkingsontwerp voor een eiwitrijke functionele drank gericht op jonge fitnessliefhebbers. De vloeibare eiwitdrank kan direct worden geopend en genuttigd, zonder het mengen dat nodig is bij eiwitpoeder. Het belangrijkste visuele element combineert het Chinese karakter voor "cool" met de merknaam in Latijnse letters, waarbij beide gedeelde streken hebben. De hals van de fles is vormgegeven als handvat, en kleurverschillen geven de verschillende smaken aan. De fles is gemaakt van PET door middel van stretch blow molding, en een metaalkleurige krimpfolie omhult het gehele lichaam.

The Recognition

About the A' Design Award in Brons

Grace Flow Protein Boost Flessenverpakking voor Dranken is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Grace Flow Protein Boost Flessenverpakking voor Dranken wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Grace Flow Protein Boost Flessenverpakking voor Dranken bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu