Source of Subtle Waves Primaire Functie: Sterkedrankverpakking by Jie Zhang

Source of Subtle Waves Primaire Functie: Sterkedrankverpakking by Jie Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2025

Source of Subtle Waves Primaire Functie: Sterkedrankverpakking

by Jie Zhang

Client: Jie Zhang

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #164524

View at A' Design Award Press Release Award Badge

Colors

The Design

About Source of Subtle Waves Primaire Functie: Sterkedrankverpakking

Boektekst: Bron van Subtiele Golven is een verpakkingsontwerp voor Chinese Baijiu-sterkedrank. De druppelvormige fles symboliseert de transformatie van graan en water tot Baijiu in de loop der tijd en verwijst naar het langdurige brouwproces. De fles is gemaakt van keramiek, gebakken in Jingdezhen, en gecombineerd met verguld metaal, wat een contrast creëert tussen kracht en zachtheid. Hoge-temperatuur reliëfdecals geven het oppervlak een driedimensionale textuur. De dop is geïnspireerd op oude geleerdenhoofddeksels. Een breder middengedeelte en smallere uiteinden maken de fles gemakkelijk vast te houden en te schenken.

The Recognition

About the A' Design Award in Brons

Source of Subtle Waves Primaire Functie: Sterkedrankverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Source of Subtle Waves Primaire Functie: Sterkedrankverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Source of Subtle Waves Primaire Functie: Sterkedrankverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Dimensions & Packaging: product dimensions, 110 mm x 110 mm x 250 mm
Tags: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Production Technology: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Design Challenge: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Research: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inspiration: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Project Duration: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Operation Flow: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Team Members: Zhang Jie