Miluo Ip Design Illustratiereeks by Shurui Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.
IJzerGrafisch· 2025
Miluo Ip Design Illustratiereeks
by Shurui Pan
Client: Northeastern University of China
A' Design Award in IJzer Winner in Grafisch Category
- 9,823
- Verified Award Winner
- Verify Award Status for #168559
The Design
About Miluo Ip Design Illustratiereeks
Miluo Ip Design is een reeks illustraties die de cultuur van de Chinese stad Miluo presenteert. De serie vertaalt lokale culturele elementen naar personages en scènes, met gebruik van gelaagde kleuren en een sfeervolle setting. De illustraties zijn gemaakt met vectorontwerpsoftware en gedrukt met hoogwaardige productietechnologie om fijne details te behouden. Elke afbeelding meet 3600 bij 3600 pixels. Afgeleide producten breiden de reeks uit naar moderne media. Het doel is om de natuurlijke relikwieën en het etnisch erfgoed van Miluo in een moderne visuele taal te delen en het behoud van de traditionele cultuur te stimuleren.
The Recognition
About the A' Design Award in IJzer
Miluo Ip Design Illustratiereeks is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Miluo Ip Design Illustratiereeks wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Miluo Ip Design Illustratiereeks wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
- Dimensions & Packaging
- 3600 x 3600 pixels, 72dpi, RGB.
- Tags
- IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
- Inspiration
- Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
- Project Duration
- The project started in December 2024 in China and finished in January 2025 in China.
- Operation Flow
- Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
- Patents
- This design was made for our company, institution or enterprise.
- Image Credits
- Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.
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