Ecodeli Siliconen Maaltijdtas by Asta Lok is a highly esteemed winner of the very prestigious 2025 A' Design Award in IJzer in Bakgerei, Serviesgoed, Drinkgerei en Kookgerei Ontwerp Competition Category.
IJzerKeukengerei· 2025
Ecodeli Siliconen Maaltijdtas
by Asta Lok
Client: Palette Code
A' Design Award in IJzer Winner in Keukengerei Category
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- Verified Award Winner
- Verify Award Status for #168592
The Design
About Ecodeli Siliconen Maaltijdtas
Ecodeli Maaltijdtas, een gepatenteerde, veelzijdige oplossing die voedselbereiding, transport, consumptie en reiniging transformeert, waarbij duurzaamheid voorop staat. De brede opening zorgt voor moeiteloze maaltijdvoorbereiding en eenvoudige reiniging, terwijl duurzaam siliconen en gerecycled ABS bestand zijn tegen hoge en lage temperaturen, ideaal voor de vriezer of magnetron. De innovatieve 3-in-1 Handy Clip functioneert als een comfortabel handvat, een veilige sluitclip en een verstelbare standaard om video's onder twee hoeken te bekijken tijdens het eten. Verkrijgbaar in verschillende kleuren, harmonieert de Maaltijdtas functionaliteit met hedendaags design.
The Recognition
About the A' Design Award in IJzer
Ecodeli Siliconen Maaltijdtas is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Ecodeli Siliconen Maaltijdtas wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Ecodeli Siliconen Maaltijdtas wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, versatile solution enhancing food preparation, carrying, consumption, and cleaning while being eco-friendly. Its wide opening allows for easy food prep and consumption and is simple to clean. Made from durable silicone and recycled ABS, it withstands hot and cold temperatures, suitable for freezers and microwaves. The 3-in-1 HandyClip acts as a handle, secure seal, and mobile stand for watching entertainment. With specially designed fold lines and a mask carrier, it flattens for easy storage in pocket or bag tidy and clean.
- Dimensions & Packaging
- L195mm x W102mm x H135mm, Capacity: 1000ml
- Dishwasher safe
- Microwavable
- Withstand hot & cold
- Food grade - Tags
- Food bag, Lunch bag, Eco-friendly product, Reusable food bag, Silicone food bag
- Production Technology
- Crafted from durable silicone and recycled ABS, the focus on sustainability reduces reliance on disposable containers, aligning with the growing consumer demand for environmentally responsible products. We have make the 3-in-1 HandyClip able to withstand 1kg or 1000ml weight by adjusting the clip angle and strength of springs on the clip to make it safe & secure for transporting. The clip can be use with other silicone food bag on the market apart from our original Meal Purse
- Design Challenge
- One significant challenge in developing the EcoDeli Meal Purse was creating the 3-in-1 HandyClip as a mobile stand. We aimed to balance functionality and stability for hands-free viewing at adjustable angles (35 and 45 degrees). Material selection was crucial; we used recycled ABS for strength and silicone for grip. User testing revealed the need for a secure mechanism, leading to a snap-fit design. This iterative process ensured that the HandyClip integrated seamlessly with the meal purse, enhancing user experience while prioritizing sustainability.
- Research
- This design research employs a mixed-methods approach to explore the EcoDeli Meal Purse's impact on sustainable food consumption. The objective is to understand how this product meets contemporary needs while promoting eco-friendly practices. We utilized surveys and user interviews for data collection, employing tools like usability testing and design workshops. Participants included diverse consumers who regularly engage in on-the-go eating. Results indicated high satisfaction with the product's functionality and sustainability. Insights reveal a growing demand for multifunctional, eco-conscious solutions, influencing business strategies and societal attitudes towards waste reduction. This research highlights the essential role of thoughtful design in fostering sustainable consumer behavior.
- Inspiration
- The EcoDeli Meal Purse was created to address the demands of contemporary living, where consumers seek products that simplify their busy, on-the-go lifestyles. Focused on sustainability, it reduces reliance on disposable containers, aligning with the demand for eco-friendly products. The 3-in-1 HandyClip enhances the consuming experience while address the normal practice of people - enjoying hands-free video watching while eating. It is designed to transform traditional food containers into fashionable accessories, merging practicality with aesthetics.
- Project Duration
- The project start in Feb 2023 and finished in Feb 2024 in Hong Kong
- Operation Flow
- EcoDeli Meal Purse, the patented design is a versatile solution designed to enhance the entire food preparation, carrying, consumption and cleaning experience while being environmentally conscious.
How to use-
For pack & go:
1. You may fill the food into the meal purse through the big opening
2. Fold the meal purse and press the sealing edge firmly, hook up the secure rings on both side of the meal purse
3. Clip on the 3-in-1 HandyClip
4. Ready to go and carry the Meal Purse like a little fashion purse around with you.
For Consume:
1. Remove the 3-in-1 HandyClip
2. Release the secure rings and Unfold the meal purse
3. Fold down the meal purse
4. Turn the 3-in-1 HandyClip into a mobile stand, it could be used in two angles 45 degree & 35 degree as you need.
5. Enjoy your food with entertainment hand-free. - Team Members
- Asta Lok
- Image Credits
- All Images: Photographer Studio 735
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