Transition Tentoonstellingsontwerp by Shuhei Matsuyama

Transition Tentoonstellingsontwerp by Shuhei Matsuyama is a highly esteemed winner of the very prestigious 2026 A' Design Award in Zilver in Beursarchitectuur, Interieur en Tentoonstellingsontwerp Competition Category.

ZilverBeurs· 2026

Transition Tentoonstellingsontwerp

by Shuhei Matsuyama

Client: enigma Inc.

A' Design Award in Zilver Winner in Beurs Category

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Verified Award Winner
Verify Award Status for #175014

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Colors

The Design

About Transition Tentoonstellingsontwerp

Transition is een bloemententoonstelling die ikebana, de Japanse kunst van het bloemschikken, presenteert in een hedendaagse setting. De open indeling heeft geen achterwand, zodat bezoekers vrij rondlopen en elk arrangement vanuit vele hoeken bekijken in plaats van alleen van voren. Natuurlijk zonlicht en responsieve verlichting veranderen gedurende de dag, waardoor de ruimte en de levende bloemen voortdurend verschuiven. Modulaire sokkels zijn driedimensionaal geprint van recyclebare hars en kunnen worden gedemonteerd en hergebruikt. De vlakke, drempelvrije vloer houdt de tentoonstelling toegankelijk voor alle bezoekers.

The Recognition

About the A' Design Award in Zilver

Transition Tentoonstellingsontwerp is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Transition Tentoonstellingsontwerp wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Transition Tentoonstellingsontwerp is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An immersive flower exhibition engaging all five senses, tracing 1,400 years of ikebana and the kado philosophy of the life of flowers. Fresh floral works, shifting sunlight, and responsive lighting continuously transform both space and experience. A wall-less, open configuration overturns traditional frontal ikebana viewing, inviting active participation and enabling unrepeatable, time-based engagement with floral art.
Dimensions & Packaging: Exhibition area: approx. 300 sqm.
Monitor fixtures: 1965 mm Width x 470 mm Depth x 1195 mm Height.
Large stage: 3000 mm Width x 4200 mm Depth x 300 mm Height.
130-size modular lighting pedestals in 3 types: A: 400 mm Width x 400 mm Depth, B: 500 mm Width x 500 mm Depth, C: 800 mm Width x 800 mm Depth.
All components are designed for disassembly, reuse, and full barrier-free accessibility.
Tags: Ikebana, Exhibition Design, Floral Art, Japanese Culture, Immersive Experience, Sustainable Design, Inclusive Design, Expo 2025, Contemporary Art, Spatial Design
Production Technology: The exhibition structure was realized using recyclable resin-based 3D-printed pedestals, minimizing waste and enabling modular reuse for future installations. The lighting design incorporated responsive LED systems to simulate natural transitions. Spatial modeling and daylight simulation were conducted using Unreal Engine to test sun paths and visual conditions, allowing for precise environmental calibration. Materials include wood, recycled steel, and living floral elements.
Design Challenge: Traditional ikebana shows erected one-off timber walls and fixtures, then scrapped them. We challenged that legacy, adopting a reusable system that slashes physical build. Pedestals are 3-D-printed from recyclable resin, designed for quick disassembly, transport, and redeployment, cutting material use and waste. With level floors and wide clearances, the fully barrier-free layout marries sustainability to inclusive design.
Research: In this show we discarded the rear wall once mandatory for classical ikebana and used self-standing fixtures, letting visitors wander freely. Single-use timber walls became reusable, 3-D-printed units of recycled resin, proving ikebana can travel to sites once impossible. Surveys showed 90 % of attendees were first-time ikebana viewers, revealing new audiences. Energized by this success, we are already planning the next “new-generation” flower exhibition.
Inspiration: Ikebana is a centuries-old tradition that unites time-based and spatial art. To honor this duality, we removed the rear wall once deemed essential, shaping a fluid gallery where changing daylight, responsive lighting, and living flowers mingle in shifting layers. Visitors roam freely, viewing each arrangement from many angles while bespoke Unreal-Engine simulations refined sun paths and sightless, letting space and work animate each other.
Project Duration: The project started on April 13, 2025, and concluded on April 20, 2025. It was exhibited at the “Gallery EAST” of Expo 2025 Osaka, Kansai.
Operation Flow: Visitors freely move through the open, wall-less gallery, exploring ikebana arrangements from multiple angles. Natural and dynamic lighting interact with fresh flowers, creating constantly shifting scenes. This spatial and sensory engagement encourages personal interpretation, breaking from the static, front-facing norms of classical ikebana.
Patents: Copyrights belong to Ikenobo Society of Floral Art, 2025.
Team Members: Creative Director / Art Director / Planner: Shuhei Matsuyama
Technical Director / Engineer: Koki Kaminoura
Project Director: Kenji Suina
Spatial Design Director: Kazuhiro Itagaki
Designer (130): Daina Kato
Engineer (130): Kenta Iguchi
Promotion Director: Satomi Tamai
Research Director: Tsubasa Kuri
Researcher: Tomoya Shimojo
Promotion Planner: Mako Fujimoto
Image Credits: Image #1-#5: Photographer Kamiya Ryo、Transition: The Origin of Ikebana、 2025.
Video Credits: Videographer Mizuno Kai、 Transition: The Origin of Ikebana、 2025.