The Fulcrum Corporate Visuele Identiteitssysteem by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.
IJzerGrafisch· 2026
The Fulcrum Corporate Visuele Identiteitssysteem
by Shenzhen Lightcone Design Co., Ltd.
Client: Shenzhen lightcone design Co., Ltd
A' Design Award in IJzer Winner in Grafisch Category
Verified Award Winner
Verify Award Status for #176921The Design
About The Fulcrum Corporate Visuele Identiteitssysteem
The Fulcrum is een visueel identiteitssysteem gecreëerd voor een ontwerpbureau. Het systeem is geïnspireerd op de lichtkegel, een ruimtetijdmodel uit de natuurkunde, en op de gyroscoop. De gyroscoop symboliseert innerlijke stabiliteit, terwijl de lichtkegel brede creatieve mogelijkheden suggereert. Er wordt een kleurenschema van zwart, wit en rood gebruikt, waarbij zwart staat voor logisch denken, wit voor puur ontwerp en rood voor passie. Een bijbehorende posterserie is geproduceerd met een driedimensionaal spuitverfproces om gelaagde graphics te creëren. Elke poster meet 1000 mm in breedte en 1800 mm in hoogte.
The Recognition
About the A' Design Award in IJzer
The Fulcrum Corporate Visuele Identiteitssysteem is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. The Fulcrum Corporate Visuele Identiteitssysteem wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. The Fulcrum Corporate Visuele Identiteitssysteem wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
- Dimensions & Packaging
- Poster size: 1000mm W × 1800mm H
- Tags
- Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
- Production Technology
- The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
- Design Challenge
- The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
- Research
- This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
- Inspiration
- The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
- Project Duration
- The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
- Operation Flow
- The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined. - Team Members
- Haoyu Yang
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