Dramanote Parfumverpakkingsontwerp by Cosone Group

Dramanote Parfumverpakkingsontwerp by Cosone Group is a highly esteemed winner of the very prestigious 2026 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2026

Dramanote Parfumverpakkingsontwerp

by Cosone Group

Client: Cosone Group

A' Design Award in IJzer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #176958

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dramanote Parfumverpakkingsontwerp

Dramanote Illusion Perfume is een parfumverpakkingsontwerp in gelimiteerde oplage, geproduceerd in 999 exemplaren. De set bevat twee flesjes die als afzonderlijke figuren staan en samen één beeld vormen wanneer ze naast elkaar worden geplaatst. Elk flesje is gemaakt van gerecycled glas en vervolgens gevormd en afgewerkt door middel van polijsten, galvaniseren, heetfoliedruk en een matte coating. Het etiket is gestanst uit restanten van traditioneel Xuan-papier en met de hand aangebracht. De buitenverpakking is geïnspireerd op een draailantaarn met bewegende taferelen, waarbij vier figuren verschuiven wanneer de doos wordt gedraaid. De doos meet 75 bij 75 bij 130 millimeter.

The Recognition

About the A' Design Award in IJzer

Dramanote Parfumverpakkingsontwerp is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Dramanote Parfumverpakkingsontwerp wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Dramanote Parfumverpakkingsontwerp wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dramanote Illusion Perfume is a limited edition of 999 bottles, created with renowned Chinese dance theater director Zhao Liang and inspired by his masterpiece The Tea Spell. Guided by theatrical aesthetics, the design fuses a unique bottle form, interactive packaging, and olfactory narrative to create an immersive drama miniature. Here, the abstract Zen philosophy of the drama becomes intuitive visuals and scents, turning the product into an art piece with theatrical and philosophical depth.
Dimensions & Packaging: Box: Width 75mm*Width 75mm*Height 130mm
Tags: Theatrical Perfume, Theatrical Aesthetics, Eastern Zen philosophy, Collaborative Design, Sensory Integration, Immersive Experience, Traditional Revolving Scene Lantern
Production Technology: Each bottle starts with recycled glass, melted, reshaped, and refined through polishing, electroplating, hot stamping, and matte coating. The label uses offcuts of traditional heritage Xuan paper. After die cutting, it is hand applied to the bottle, merging sustainability with artisanal ingenuity. Both the bottle and the cap are independently molded to ensure originality. Each contour and surface reflects two years of refinement, crafted with the exacting artistry of haute couture.
Design Challenge: The key challenge was translating the fluid movements of a dance drama into static objects and flat surfaces. Instead of literal storytelling, the designer infused the packaging with the very essence of The Tea Spell, a vision of existence as an illusion. Fragmented yet combinable twin bottles, an outer box that plays with presence and absence like a revolving scene lantern, and contrasts of stillness and motion converge to embody the Buddhist idea that all conditioned phenomena are impermanent.
Research: An analysis of data from three annual sensory exhibitions at the Wuzhen Theatre Festival revealed that the unique bottle design and visual interaction intuitively guided users to perceive the dramatic tension and Zen philosophy within each scent. This multisensory priming through sight and touch effectively evoked emotional resonance, strengthened the recognition of theatrical aesthetics inherent in Dramanote, and deeply immersed people in the theatrical soul of the perfume.
Inspiration: The bottle design draws on the Eastern Smile of a mutilated Northern Wei Buddha statue and the Western sculpture Sleeping Muse. Together, the twin bottles conjure an ethereal Buddha, revealing realms of being, knowing, and doing. This symbolizes inner awakening and selflessness. Straight lines echo classical theater stone seats, and a deep black finish evokes the quiet poise of a dancer in shadow, echoing the theatrical essence: life is like a drama, and every watcher is part of the performance.
Project Duration: Dramanote is an experimental theatrical perfume brand born in London in 2019 and shaped in Shanghai by 2024. Between 2022 and 2024, it held a sensory art exhibition each October at the Wuzhen Theatre Festival, drawing nearly ten thousand visitors, including celebrities, artists, theater performers, and and key opinion leaders. Today, Dramanote becomes a defining new force in the Chinese fragrance landscape. It is not merely a brand, but a stage where every scent tells a unique story.
Operation Flow: Unboxing the perfume begins a quiet performance. The outer box draws inspiration from theater lanterns. Turn it, and four characters shift like figures on a traditional revolving scene lantern. When still, they remain present yet out of reach, echoing the subtle distance between audience and performers. Separately, the two bottles stand as distinct figures. Together, they reveal an ethereal Buddha. No longer just watching, you step into the drama, guided by a scent that feels like an illusion.
Team Members: Simon Ma
Anson Tan
Loreli Ma