Eau De Lamour Primaire Functie: Verpakkingsontwerp by Ebru Sile Goksel is a highly esteemed winner of the very prestigious 2026 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.
ZilverVerpakking· 2026
Eau De Lamour Primaire Functie: Verpakkingsontwerp
A' Design Award in Zilver Winner in Verpakking Category
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The Design
About Eau De Lamour Primaire Functie: Verpakkingsontwerp
Boektekst: Eau de LAmour is een stil object, een botanische liefdesbrief gevormd door planten. De geur en de verpakking willen niet imponeren, maar erbij horen. Uitsluitend vervaardigd uit biologische etherische oliën en vrij van synthetische toevoegingen, weerspiegelt de zuiverheid van de formulering zich in de ingetogenheid van het ontwerp. Geïnspireerd door apothekersrituelen en botanische tradities, creëren zachte oppervlakken, warme tinten en subtiele details een kalme, doelbewuste expressie van luxe, geworteld in eerlijkheid en verbondenheid met de natuur.
The Recognition
About the A' Design Award in Zilver
Eau De Lamour Primaire Functie: Verpakkingsontwerp is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Eau De Lamour Primaire Functie: Verpakkingsontwerp wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Eau De Lamour Primaire Functie: Verpakkingsontwerp is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eau de LAmour embodies quiet luxury through material depth, tactile refinement, and cultural memory. Rejecting high gloss spectacle, the packaging positions fragrance as ritual and knowledge. Restrained foil detailing and minimal embossing details on FSC certified uncoated stock create an intimate sensory experience. The design aligns formulation, narrative, and production ethics into one coherent, emotionally resonant object.
- Dimensions & Packaging
- Width 100 mm x Depth 50 mm x Height 150 mm. The box is produced from high density board with a custom die cut insert to secure the glass bottle. Exterior surfaces are wrapped in FSC certified uncoated paper, finished with hot foil stamping and blind embossing. The label is printed using offset technology to ensure precision and tonal consistency while preserving a tactile matte surface.
- Tags
- Packaging design, Perfume packaging, Botanical Illustration, Aromatheraphy, Essential Oils, Minimalist Packaging, Apothecary packaging, Luxury perfume branding, Hot foil stamping, Gold foil, Embossed label design, Embossing, Minimalist luxury
- Production Technology
- The design was developed through a material led approach, aligning formulation purity with structural and graphic restraint. The label features hot foil stamping and micro embossing on uncoated, FSC certified stock to enhance tactility without lamination. Typography and ornament were vector-drafted from botanical studies and refined through iterative prototyping.
- Design Challenge
- The main challenge was balancing a romantic, vintage inspired aesthetic with the standards of contemporary luxury packaging. Historically influenced visuals had to feel authentic without appearing nostalgic or decorative for its own sake. Production constraints such as foil precision, embossing depth, and material sustainability required careful coordination with the printer. The obstacle was achieving tactile richness while preserving visual restraint and clarity.
- Research
- The research was inspired by traditional apothecary packaging, botanical illustrations, and Art Nouveau book covers. The objective was to translate botanical purity into an authentic and emotionally resonant packaging language. The process involved reviewing archival references, studying decorative borders and typographic structures, and refining concepts through sketching and prototyping. The result is a poetic, vintage book cover composition with warm, romantic character, strengthening brand identity and elevating perceived value.
- Inspiration
- The project was inspired by traditional botanical apothecaries and the quiet rituals of essential oil based perfumery. Research focused on old herbal manuscripts, natural dye palettes, and essential oil extraction practices. The motive was to translate purity and restraint into a contemporary luxury object, where material, typography, and ornament reflect the integrity of an entirely natural formulation.
- Project Duration
- The project commenced in November. The creative development phase lasted three weeks, followed by one week of finalization and preparation for print. The production process was undertaken by Focus Print Istanbul. Prototype production, test prints, sampling, and implementation required an additional three to four weeks. The overall process spanned approximately two months. The product was officially launched in January 2025.
- Operation Flow
- The object is designed to be experienced slowly. Revealing the perfume nested in a warm, protective interior. The bottle sits securely yet can be lifted with ease. Light catches the gold details, inviting touch. Every interaction, from opening the box to holding the glass, reinforces calm, care, and intention, creating a more intimate and meaningful fragrance ritual.
- Team Members
- Creative Direction & Design: Ebru Sile Goksel
- Image Credits
- Name of the Work: Eau De Lamour
Creative Direction and Packaging Design: Ebru Sile Goksel
Photography: Studio Born / Some visuals are AI powered.
Video: Homemade Aromaterapi
Print House: Focus Print
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