Shiftcam 240mm Super Zoom Mobiele Cameralens by Kl Chiu

Shiftcam 240mm Super Zoom Mobiele Cameralens by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Zilver in Camera- en Fotografie-apparatuur Ontwerp Competition Category.

ZilverFotografie-apparatuur· 2026

Shiftcam 240mm Super Zoom Mobiele Cameralens

by Kl Chiu

A' Design Award in Zilver Winner in Fotografie-apparatuur Category

14,344
Verified Award Winner
Verify Award Status for #182315

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiftcam 240mm Super Zoom Mobiele Cameralens

Shiftcam 240mm Super Zoom is een telelens ontworpen voor mobiele telefoons. De lens is afgestemd op telefoons met 5x periscoop-cameramodules en biedt een optisch beeld van ongeveer 10x. Vier stapelbare macroconverters zetten hetzelfde bereik om in macrofotografie op lange afstand, tot 40x. De lensbuis en de vatting zijn gemaakt van gerecycled aluminium en maken gebruik van een twist-lock-systeem voor snelle en veilige bevestiging. Het voorste gedeelte is smal gehouden, zodat magnetische accessoires bruikbaar blijven terwijl de lens gemonteerd is. De compacte vorm zorgt ervoor dat de set in de zak past.

The Recognition

About the A' Design Award in Zilver

Shiftcam 240mm Super Zoom Mobiele Cameralens is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Shiftcam 240mm Super Zoom Mobiele Cameralens wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Shiftcam 240mm Super Zoom Mobiele Cameralens is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord