MAU Vegas 2019 Evenement by Shreya Gulati

MAU Vegas 2019 Evenement by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award in IJzer in Reclame, Marketing en Communicatie Ontwerp Competition Category.

IJzerReclame· 2020

MAU Vegas 2019 Evenement

by Shreya Gulati

Client: Houndstooth

A' Design Award in IJzer Winner in Reclame Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Evenement

Mobile Apps Unlocked of MAU Vegas is 's werelds toonaangevende evenement voor mobiele apps. Het trekt de grootste merken uit Silicon Valley aan, waaronder Spotify, Tinder, Lyft, Bumble en MailChimp om er maar een paar te noemen. Houndstooth kreeg de taak om het visuele uiterlijk en de digitale aanwezigheid van het hele evenement voor het jaar 2019 te conceptualiseren, te ontwerpen en uit te voeren. Omdat het evenement grenzen probeert te verleggen in de technische ruimte, ontwierpen ze een systeem dat dat kon weergeven door middel van visuals en het publiek kon absorberen in de ervaring holistisch.

The Recognition

About the A' Design Award in IJzer

MAU Vegas 2019 Evenement is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. MAU Vegas 2019 Evenement wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. MAU Vegas 2019 Evenement wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap