Texts From Graphics Boek by Reset Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award in IJzer in Drukwerk en Gepubliceerde Media Ontwerp Competition Category.

IJzerDrukwerk· 2020

Texts From Graphics Boek

by Reset Co.

Client: Reset Co.

A' Design Award in IJzer Winner in Drukwerk Category

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Verified Award Winner

Verify Award Status for #88219

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The Design

About Texts From Graphics Boek

Teksten Vanuit Grafiek is een boek met essays geschreven door docenten grafisch ontwerp van een universitair programma in Mexico. De essays verwoorden ideeën en zorgen over ontwerp. Er werd een iconografisch systeem ontwikkeld om de complexe concepten uit de teksten te vereenvoudigen, waarbij de set iconen per hoofdstuk verandert. Hiërarchie, typografische keuzes en compositie benadrukken de belangrijkste boodschappen en ondersteunen een vlotte leeservaring. Het boek is in zwart-wit gedrukt op bankpostpapier, in katernen genaaid en gebonden met harde kaften afgewerkt met vernis, waardoor de productiekosten laag blijven en de duurzaamheid gewaarborgd is.

The Recognition

About the A' Design Award in IJzer

Texts From Graphics Boek is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Texts From Graphics Boek wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Texts From Graphics Boek wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.

The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.

The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading.
Dimensions & Packaging: The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book.
Tags: Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
Production Technology: The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
Design Challenge: The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
Research: The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
Inspiration: The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
Project Duration: The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
Operation Flow: The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
Team Members: Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza
Image Credits: Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018