Korea Sport Coach Federation Branding En Visuele Identiteit by Yena Choi and Jinha Seo

Korea Sport Coach Federation Branding En Visuele Identiteit by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

BronsGrafisch· 2020

Korea Sport Coach Federation Branding En Visuele Identiteit

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award in Brons Winner in Grafisch Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Branding En Visuele Identiteit

KSCF is een Koreaanse sportdivisie die experts met betrekking tot sport samenbrengt, waaronder actieve en voormalige nationale teamspelers, coaches en eigenaars van sportteams. Het hartlogo is ontleend aan de XY-as, die de euforie en adrenaline van de atleet vertegenwoordigt, de toewijding en genegenheid van de coach voor hun teams en de algemene liefde voor sport. Het hartlogo bestaat uit vier puzzelstukken: oor, pijl, voet en hart. Het oor symboliseert luisteren, de pijl symboliseert doel en richting, de voet symboliseert bekwaamheid en het hart symboliseert passie.

The Recognition

About the A' Design Award in Brons

Korea Sport Coach Federation Branding En Visuele Identiteit is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Korea Sport Coach Federation Branding En Visuele Identiteit wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Korea Sport Coach Federation Branding En Visuele Identiteit bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team