The Timeless Virtues Kalender by Hou, Hsiao Che

The Timeless Virtues Kalender by Hou, Hsiao Che is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

BronsGrafisch· 2020

The Timeless Virtues Kalender

by Hou, Hsiao Che

Client: Taiwanese opera Yang Li-hua

A' Design Award in Brons Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #98809

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Timeless Virtues Kalender

Vooral als de avond aanbrak, klinkt in elk huis de klassieke muziek van de Yang Lihue Opera. De Yang Lihua Opera werd de gemeenschappelijke visie van het gezin. Mensen hebben echte gevoelens en genieten van visuele en gehoorimpactschokken om van plezier te genieten. Met een indrukwekkend plot en de geesten van de traditionele Yang Lihua Opera, perfecte uitvoering, oogverblindend kostuum en geweldige karakters worden de ouders en kinderen een (mysterieuze en) sprookjeswereld gevuld met de traditionele opera. De Yang Lihua-opera was klassiek en met een eigentijds randje.

The Recognition

About the A' Design Award in Brons

The Timeless Virtues Kalender is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. The Timeless Virtues Kalender wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. The Timeless Virtues Kalender bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With more than a century of history, sung in the Minnan dialect, Taiwanese opera is the most representative folk opera of Taiwan.
From roadside stage, outer stage, inner stage, radio broadcast, TV, movies to the cultural performance now, it has undergone changes and innovations, demonstrating different features.

The makeup of the female role in Taiwanese Opera is similar to that of Peking opera. The makeup of the male role is more simplified, Unlike the various painted face of Peking opera, it is only composed of a few symbolic strokes. For the example of the roles of sheng and dan, they have to have a handsome appearance. On the other hand, the jing and chou roles have exaggerated beard or black mole to accentuate the unique character of the roles.
Dimensions & Packaging: 1. Desk calendar 360X125X95 mm
Features for postcards
2. Calendar 410X200 mm
Features for coloring book
Tags: Graphic Design, Visual Design, Opera Illustration, Cultural Creative Design, Taiwan Opera, Opera Art
Production Technology: 1. Desktop calendar with additional features for postcards.
2. Additional calendar function for coloring book
3. Paper, Print
Design Challenge: The Taiwan opera, through sound and dynamic vision, The memories presented in the form of comic-style artwork, bringing Taiwanese opera culture to life from the TV screen.
Research: With more than a century of history, sung in the Minnan dialect, Taiwanese opera is the most representative folk opera of Taiwan.

From roadside stage, outer stage, inner stage, radio broadcast, TV, movies to the cultural performance now, it has undergone changes and innovations, demonstrating different features.

Many artists that have worked alongside with the progress of Taiwanese opera’s history shoulder the responsibility of continuing its legacy in different forms and manners.
Inspiration: In Particular, when the evening came, every houses are sounds the classic them music of Yang Lihue Opera.

In particular, every houses are sounds the classic them music of Yang Lihue Oper during dinner time.

The Yang Lihua Opera became the common vision of the family. People have real feelings and enjoy visual and hearing impact shock in order to enjoyment level.

With a impressive plot and the spirits of traditional Yang Lihua Opera, perfect performance, dazzling costume and great characters to the parents and children become mysterious and fairly tale world filled with the traditional opera.

The Yang Lihua opera was classic, and with a contemporary edge.
Project Duration: 2019/09 in Taipei / Taiwan
Operation Flow: NA
Patents: NA
Image Credits: Illustrator / HOU, HSIAO CHE
DESIGN / HOU, HSIAO CHE