Mixed Reality Holografische Installatie by Aleksandr Volkov

Mixed Reality Holografische Installatie by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award in Zilver in Evenement en Happening Ontwerp Competition Category.

ZilverEvenement· 2020

Mixed Reality Holografische Installatie

by Aleksandr Volkov

Client: Economiton

A' Design Award in Zilver Winner in Evenement Category

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The Design

About Mixed Reality Holografische Installatie

Mixed Reality is een interactieve holografische installatie gemaakt voor een beursstand over de energiestrategie van de stad Moskou. De installatie is gebaseerd op het Pepper's Ghost-principe, dat werd uitgebreid met extra lagen. Een LED-achtergrondwand, drie vloerprojectoren en aan het plafond gemonteerde LED-verlichting werken samen met holografische folie, spiegels en geluid. Geanimeerd licht en schaduw geven de geprojecteerde objecten een sterke gevoel van aanwezigheid. Bezoekers selecteren een onderwerp op een aanraakscherm en zien figuren en grafieken in de lucht verschijnen en oplossen.

The Recognition

About the A' Design Award in Zilver

Mixed Reality Holografische Installatie is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Mixed Reality Holografische Installatie wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Mixed Reality Holografische Installatie is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.