Yic Barbecue Market Visuell Identitet av Youjia Gu

Designet Yic Barbecue Market Visuell Identitet av Youjia Gu er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Bronse i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

BronseGrafikk· 2020

Yic Barbecue Market Visuell Identitet

av Youjia Gu

Klient: MET Creative Brand

Vinner av A' Design Award i Bronse i kategorien Grafikk

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Farger

Designet

Om Yic Barbecue Market Visuell Identitet

Yic Barbecue Market er en visuell identitet skapt for en grillrestaurant. Identiteten er bygget rundt lyden av grilling, uttrykt som Zila, som former merkevarens slagord og det bredere tekstsystemet. En liten kjøttetende karakter ved navn Zila beast fungerer som merkevarens maskot, med et søtt ansikt og en åpen munn. Runde former som stjerner og garnnøster antyder planeter og rom, og støtter opp under et grillplanet-tema. Lyse oransje og blågrønne toner gir identiteten et lekent og moteriktig uttrykk. Identiteten er anvendt i et 280 kvadratmeter stort interiør.

Anerkjennelsen

Om A' Design Award i Bronse

Yic Barbecue Market Visuell Identitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Yic Barbecue Market Visuell Identitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Yic Barbecue Market Visuell Identitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensjoner og Emballasje: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Stikkord: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Produksjonsteknologi: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Designutfordring: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Forskning: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspirasjon: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Prosjektvarighet: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Driftsflyt: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patenter: Copyrights belong to Youjia Gu, 2018
Teammedlemmer: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Bildekreditering: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.