Serious Little Squid Visuell Identitet av Youjia Gu

Designet Serious Little Squid Visuell Identitet av Youjia Gu er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Bronse i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

BronseGrafikk· 2020

Serious Little Squid Visuell Identitet

av Youjia Gu

Klient: MET Creative Brand

Vinner av A' Design Award i Bronse i kategorien Grafikk

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Designet

Om Serious Little Squid Visuell Identitet

Alvorlig Liten Blekksprut er en visuell identitet skapt for en restaurantmerkevare. Identiteten er bygget rundt A Zheng, en blekksprutkarakter som representerer urbane kontorarbeidere. Detaljer som et slips og et skjerf gjør karakteren lett gjenkjennelig. Den grafiske stilen følger svart-hvitt stumfilmer, med bruk av kald humor og enkle tegneseriescener. En illustrasjonsserie kalt det indre teateret presenterer hverdagslivet i en storby. Hensikten er å bygge en positiv merkevaretone og en nær tilknytning til unge forbrukere.

Anerkjennelsen

Om A' Design Award i Bronse

Serious Little Squid Visuell Identitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Serious Little Squid Visuell Identitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Serious Little Squid Visuell Identitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Dimensjoner og Emballasje: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Stikkord: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Produksjonsteknologi: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Designutfordring: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Forskning: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inspirasjon: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Prosjektvarighet: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Driftsflyt: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patenter: Copyrights belong to Youjia Gu, 2019.
Teammedlemmer: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Bildekreditering: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.