Tucher AEcht Nuernberger Kellerbier Bayersk Ølemballasjedesign by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award i Gull in Emballasjedesign Competition Category.
GullEmballasje· 2020
Tucher AEcht Nuernberger Kellerbier Bayersk Ølemballasjedesign
Client: Bloom GmbH Nürnberg
A' Design Award i Gull Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Tucher AEcht Nuernberger Kellerbier Bayersk Ølemballasjedesign
I middelalderen la lokale bryggerier ølene sine eldre i over 600 år gamle klippekjellere under slottet i Nürnberg. For å hedre denne historien tar emballasjen til "AEcht Nuernberger Kellerbier" et autentisk blikk tilbake i tid. Ølmerket viser en håndtegning av slottet som sitter på steiner og en trefat i kjelleren, innrammet av skrifttyper i vintage-stil. Forseglingsetiketten med selskapets "St. Mauritius" varemerke og den kobberfargede kronkorkene formidler håndverk og tillit.
The Recognition
About the A' Design Award i Gull
Tucher AEcht Nuernberger Kellerbier Bayersk Ølemballasjedesign er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Tucher AEcht Nuernberger Kellerbier Bayersk Ølemballasjedesign forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Tucher AEcht Nuernberger Kellerbier Bayersk Ølemballasjedesign skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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