Preludes Blandet medieanimasjon by Matthew Rankin

Preludes Blandet medieanimasjon by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Film-, Video- og Animasjonsdesign Competition Category.

JernFilm· 2020

Preludes Blandet medieanimasjon

by Matthew Rankin

Client: Matthew Rankin

A' Design Award i Jern Winner in Film Category

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Verified Award Winner

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The Design

About Preludes Blandet medieanimasjon

Preludes er en kort blandet medieanimasjon basert på diktet med samme navn av T.S. Eliot. Filmen varer i ett minutt og åtte sekunder og kombinerer Eliots billedspråk med en original musikalsk komposisjon. Scenene er knyttet sammen gjennom tema og lyd, snarere enn gjennom en enhetlig visuell stil. Verket kombinerer 2D- og 3D-animasjon, modellert i Cinema 4D, rendret med Redshift og komponert i After Effects. Fugleperspektiver glir over i gatenivå, hvor skikkelser passerer hverandre bak skjermer. Animasjonen reflekterer over det moderne livet gjennom en eldre tekst.

The Recognition

About the A' Design Award i Jern

Preludes Blandet medieanimasjon er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Preludes Blandet medieanimasjon forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Preludes Blandet medieanimasjon respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae