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Everything Boksett by Na An and Huanyi Liu

Everything Boksett by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Trykk- og Publisert Mediedesign Competition Category.


JernTrykk· 2020

Everything Boksett

by Na An and Huanyi Liu

Client: Luxun Academy Of Fine Arts

A' Design Award i Jern Winner in Trykk Category

12,150

Verified Award Winner

Verify Award Status for #103612

Colors

The Design

About Everything Boksett

Alt er et sett med to bøker om tradisjonell kinesisk kultur. De tolv jordiske grenene danner hovedinnholdet, kombinert med årstidene, solterminene og det kinesiske dyrekretsen. Hver bok måler 170 ganger 300 ganger 25 millimeter og er laget av tre og spesialpapir. Innbindingen følger bretteformen til gamle kinesiske bøker, slik at sidene bladres lett og kan åpnes delvis eller helt. Produksjonen omfatter laserdrevet gravering, laserprinting, falsing og folietrykk. Layouten benytter håndtegnet grafikk, teksturkunst og høye gråtoner.

The Recognition

About the A' Design Award i Jern

Everything Boksett er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Everything Boksett forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Everything Boksett respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensions & Packaging
There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Tags
traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Production Technology
Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Design Challenge
The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Research
The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiration
Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Project Duration
The project started in March 2019 and finished in June 2019 in China.
Operation Flow
The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Team Members
Huanyi Liu

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