DoReDo Salonginnredning by Gautam Desai is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Interiør, Butikk- og Utstillingsdesign Competition Category.

JernInteriør· 2020

DoReDo Salonginnredning

by Gautam Desai

Client: Gautam Desai Design

A' Design Award i Jern Winner in Interiør Category

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Verified Award Winner

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Colors

The Design

About DoReDo Salonginnredning

DoReDo er et helse- og velværested som kombinerer en skjønnhetsklinikk, en salong, et spa, en yogastudio og en liten kafé innenfor 550 kvadratmeter. Planløsningen er modellert etter flyplassbutikker, der utstillinger holdes under øyenhøyde og bevegelsesmønsteret forblir enkelt og oversiktlig. Korall brukes som aksentfarge og opptrer kun i de trerammede buene i det sentrale butikkgårdsrommet, som binder sammen alle tjenestene. Alle besøkende passerer gjennom korallbuene. Tregulv, opplyste konsoller med speil, hengende metallhyller og glasslysekroner fullender interiøret.

The Recognition

About the A' Design Award i Jern

DoReDo Salonginnredning er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. DoReDo Salonginnredning forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. DoReDo Salonginnredning respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: One of the most prominent elements of the design that was designed to be specifically eye catching, is the pop colour, coral. The coral serves two purposes, it is reflective of luxury and beauty, and also happens to be a colour that few brands have adopted. The coral only makes its presence felt in the arches of the retail courtyard, the hub of DoReDo that offshoots onto its various offerings. No matter where you go in the space, you have to pass through the coral arched courtyard.
Dimensions & Packaging: 550 Square Meters
Tags: Salon, Spa, Aesthetic Clinic, Yoga Studio, Cafe, Wellness, Feel Good, Interior Design, Interior Styling, Luxury-Industrial-Chic, Modern, Contemporary, Coral, Arch, Retail
Production Technology: The material pallet includes wood framed arches, painted galvanised iron ac duct, wooden flooring, grey slate finished vitrified flooring, full length self lit mirrored consoles, veneered furniture, ceiling suspended MS frame storage racks, led spotlights, glass chandeliers, brass lamp shades, machine crafted bulb holders, wallpapers and printed vinyl wall art, to enhance the luxury, industrial and chic aesthetic of the salon
Design Challenge: The hardest part was to the assemble all the research, design and aesthetics, and to deliver the project to the Owner in the stipulated time of the fit out and with in a tight budget
Research: The design & aesthetic process involved researching existing retail spaces around the world sporting a user friendly experience
Inspiration: “I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little cafe, stemmed from the Architect’s airport shopping experiences.
Project Duration: The interior fit out started in January 2019 and finished in April 2019. The project is located in Nashik, India
Operation Flow: The design intent was to craft an experience that fosters interaction and induce a sense community to users, while creating a unique identity for the upcoming brand.
DoReDo, a 6000 square feet salon was modelled after airport retail experience.
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little café, stemmed from the Architect’s airport shopping experiences.
Patents: Copyrights belong to Gautam Desai Design, 2020
Team Members: Gautam Desai
Niketa Khanna
Ruchika Madhar
Kavita Narvekar
Image Credits: Fabien Charuau