Transformers the Skin Test House Pop Up Store av Hsuan-Hui Lee

Designet Transformers the Skin Test House Pop Up Store av Hsuan-Hui Lee er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Jern i konkurransekategorien Interiør, Butikk- og Utstillingsdesign.

JernInteriør· 2021

Transformers the Skin Test House Pop Up Store

av Hsuan-Hui Lee

Klient: Birkin Creative Integrated Marketing Service Limited

Vinner av A' Design Award i Jern i kategorien Interiør

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Farger

Designet

Om Transformers the Skin Test House Pop Up Store

Transformers the Skin Test House er en pop up-butikk designet for et kosmetikkmerke. Butikken er bygget av containere med en stålkonstruksjon, mens gulv, tak og vegger er laget av tre og miljøvennlige materialer. LED-lysbokser og utstillingsvinduer presenterer produktene inne i butikken. Enhetene kan monteres på tolv timer og kombineres i forskjellige antall, og et tak kan legges til for regnvær. Alle materialer er gjenbrukbare, og butikken har blitt satt sammen og tatt ned omtrent seksti ganger for utstillingsarrangementer på offentlige steder.

Anerkjennelsen

Om A' Design Award i Jern

Transformers the Skin Test House Pop Up Store er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Transformers the Skin Test House Pop Up Store forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Transformers the Skin Test House Pop Up Store respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensjoner og Emballasje: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Stikkord: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Produksjonsteknologi: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Designutfordring: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Forskning: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspirasjon: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Prosjektvarighet: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Driftsflyt: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Teammedlemmer: Birkin Creative Integrated Marketing
Bildekreditering: Birkin Creative Integrated Marketing