$Refracting Reality Bokdesign by Ching-Fa Lung$

Refracting Reality Bokdesign by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Trykk- og Publisert Mediedesign Competition Category.

SølvTrykk· 2021

Refracting Reality Bokdesign

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award i Sølv Winner in Trykk Category

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Verified Award Winner
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Colors

The Design

About Refracting Reality Bokdesign

Refracting Reality er en bok om lys og menneskelig persepsjon. Boken utforsker fire egenskaper ved lys: refraksjon, refleksjon, diffraksjon og interferens. Disse egenskapene uttrykkes gjennom typografi og bilder over 368 sider. Bestrøket og ubestrøket papir ble valgt for å underbygge ulike inntrykk av lys. Et massivt prisme holdes i bokryggen og kan tas ut av leseren. Med prismet kan leserne observere lysets oppførsel direkte og samhandle med de trykte bildene.

The Recognition

About the A' Design Award i Sølv

Refracting Reality Bokdesign er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Refracting Reality Bokdesign forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Refracting Reality Bokdesign er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin