Sølv Emballasje · 2021
Snow Time Vin
- A' Design Award i Sølv 2021 in Emballasje
- CLIENT: Lascaux Design Institute Inc.
- Estimated Number of Design Views: 23,375
- Verification code 9B9F6EB75D · Verify this award
Colors
About Snow Time Vin
Gu Yue Long Shan er den største produsenten av tradisjonell gul ris-vin i Kina, grunnlagt i 1664. Det nye produktet som ble utviklet for Gu Yue Long Shan formidler konseptet om å nyte den langsomme tiden. Den grafiske utformingen er basert på konseptene vann, snø, klisterris og tid, som er essensielle elementer i gul ris-vin, og skildrer de lokale fjellene og vannet for å danne et helhetlig bilde.
About the A' Design Award i Sølv
Snow Time Vin er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Snow Time Vin forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Snow Time Vin er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Design Challenge
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Research
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspiration
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
- Project Duration
- The project was launched in Shaoxing in July 2020.
- Operation Flow
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
