Landscape Gaveeske by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballasjedesign Competition Category.

SølvEmballasje· 2021

Landscape Gaveeske

by JiaXin Qiu

Client: Artaste

A' Design Award i Sølv Winner in Emballasje Category

25,946

Verified Award Winner

Verify Award Status for #110244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Landscape Gaveeske

Landscape er en gaveeske designet for tradisjonelle kinesiske månekaker. Emballasjen viser en scene med bølger, fjell og månen, med en kanin fra kinesisk mytologi som løper i havet. Fjellene bruker den tradisjonelle kinesiske fargen Danxia. Den tredimensjonale scenen er bygget opp av flate papirskiver, og hver skive er plassert i lik avstand fra front til bakside. Papiret trykkes og graveres deretter i detalj med laser. Skuffer i sokkelen rommer månekakene, og ytterligere skuffer inne i scenen rommer kniver og gafler. Bruken av papir holder produksjonskostnadene lave.

The Recognition

About the A' Design Award i Sølv

Landscape Gaveeske er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Landscape Gaveeske forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Landscape Gaveeske er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
Dimensions & Packaging: Width175mm depth175mm height275mm
Tags: Chinese, paper cut, 3D, Installation art
Production Technology: The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
Design Challenge: This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
Research: Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
Inspiration: In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
Project Duration: The project completed in Shanghai in July 2020
Operation Flow: There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.