Classic Blue Sealed Baijiu Alkoholholdig drikkevareemballasje by Xueqian Zhang and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2021
Classic Blue Sealed Baijiu Alkoholholdig drikkevareemballasje
by Xueqian Zhang and Jingzhang Xiao
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award i Jern Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #110713The Design
About Classic Blue Sealed Baijiu Alkoholholdig drikkevareemballasje
Classic Blue Sealed Baijiu er en emballasjedesign for en tradisjonell kinesisk brennevin. Flasken er laget av elfenbenshvit keramikk og har en firkantet kropp som minner om formen til en paviljong. Bølgete linjer på siden antyder en tauknute og et hveteaks, som er en av råvarene som brukes i Baijiu. Illustrasjoner i blekkmalingsstil presenterer tre temaer knyttet til byen Suqian. Ytteremballasjen er laget av papir med lærhåndverk. Designet refererer til den gamle skikken med å forsegle Baijiu i keramikkrukker for lagring.
The Recognition
About the A' Design Award i Jern
Classic Blue Sealed Baijiu Alkoholholdig drikkevareemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Classic Blue Sealed Baijiu Alkoholholdig drikkevareemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Classic Blue Sealed Baijiu Alkoholholdig drikkevareemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
- Dimensions & Packaging
- 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
- Design Challenge
- In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
- Research
- A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
- Inspiration
- The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
- Project Duration
- The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
- Operation Flow
- The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
- Patents
- Patented in March 2020
- Team Members
- Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou - Image Credits
- Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.
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