Times Pavilion Primærfunksjon: Utstillingspaviljong by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primærfunksjon: Utstillingspaviljong by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Interiør, Butikk- og Utstillingsdesign Competition Category.

SølvInteriør· 2021

Times Pavilion Primærfunksjon: Utstillingspaviljong

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award i Sølv Winner in Interiør Category

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Colors

The Design

About Times Pavilion Primærfunksjon: Utstillingspaviljong

Times Pavilion er et utstillingsrom skapt for et kinesisk eiendomsselskap. Paviljongen bryter med statiske interiøroppsett. En bevegelig vegg, satt sammen av store LED-skjermer, kan foldes og flyttes langs en skinne. Samspillet mellom skinne, maskineri og program forskyver veggen frem og tilbake for å endre rommet. Skjermene presenterer selskapets utviklingshistorie og kan oppdateres i sanntid, noe som reduserer materialsvinnet fra trykte utstillinger. Utformingen følger menneskelig bevegelse for å danne en sammenhengende panoramarute.

The Recognition

About the A' Design Award i Sølv

Times Pavilion Primærfunksjon: Utstillingspaviljong er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Times Pavilion Primærfunksjon: Utstillingspaviljong forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Times Pavilion Primærfunksjon: Utstillingspaviljong er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu