Organic Rice Bag by Kazuo Fukushima and Haruka Takeuchi is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2022
Organic Rice Bag
by Kazuo Fukushima and Haruka Takeuchi
Client: China State Farms Agribusiness Corp
A' Design Award i Sølv Winner in Emballasje Category
- 30,557
- Verified Award Winner
- Verify Award Status for #114666
The Design
About Organic Rice Bag
Dette prosjektet er som pakker følelsene til produsentene som lager deilig ris i Wuchang. Designideen er naturlig gyldent teppe. Laget designet, som er assosiert med scenen der et stort risfelt ser gyldent ut. Pakken er en trimmet av et gyllent risteppe. Så vakuumpakkeformen er en blokklignende kube. I tillegg er illustrasjon av en and for å bevise økologisk landbruk. Designet som ganske enkelt pakket verdien av økologisk landbruk i Wuchang.
The Recognition
About the A' Design Award i Sølv
Organic Rice Bag er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Organic Rice Bag forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Organic Rice Bag er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
- Dimensions & Packaging
- The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g - Tags
- Organic, Rice, Package, China, Duck
- Production Technology
- The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image. - Design Challenge
- The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
- Research
- Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market. - Inspiration
- There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
- Project Duration
- The project started in September 2019 and finished in September 2020 in Shanghai.
- Operation Flow
- First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product. - Patents
- Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
- Team Members
- Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua - Image Credits
- Image: Photographer zhu Jie
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
