VB Home Butikkdesign by Martin Chow is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Interiør, Butikk- og Utstillingsdesign Competition Category.

BronseInteriør· 2021

VB Home Butikkdesign

by Martin Chow

Client: Hot Koncepts Design Ltd.

A' Design Award i Bronse Winner in Interiør Category

11,088

Verified Award Winner

Verify Award Status for #115893

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About VB Home Butikkdesign

Det er den første butikken for Villeroy og Boch hjemmetjenester (VB Home) i Kina. Butikken ligger i et renovert område, som tidligere var en fabrikk. Designer foreslo temaet "Hjem søte hjem" til interiøret basert på bruken av VB-produkter og europeisk livsstil. Designer bruker mye tid på å forstå historien og ulike typer VB-produkter. Etter diskusjonen med klienten, ble alle endelig enige om temaet "Hjem søte hjem" for interiørdesign.

The Recognition

About the A' Design Award i Bronse

VB Home Butikkdesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. VB Home Butikkdesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. VB Home Butikkdesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging: The shop is around 1000 square meter.
Tags: #shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology: Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge: The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research: As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration: Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration: The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow: This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents: Copyright belongs to Hot Koncepts Design Limited.
Team Members: Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits: Photographer Kimi Guan.