Mr Baldie Kakeemballasje by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2021

Mr Baldie Kakeemballasje

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Kakeemballasje

Mr Baldie er en emballasjedesign for kjeks som inneholder ansiktsformede kjeks og sjokoladesaus. Settet inneholder tre smaker: jordbær, mokka og original. Hver kjeks er formet som et ansikt uten hår. Den medfølgende sjokoladesausen gjør det mulig å dekorere kjeksen ved å dyppe den. På denne måten kan man legge til en frisyre, en bart eller en fippskjegg. Emballasjen er laget av bliktinn og måler 310 ganger 310 ganger 60 millimeter. Designet behandler det å nyte et mellommåltid som en delt og leken opplevelse snarere enn et enkelt måltid.

The Recognition

About the A' Design Award i Bronse

Mr Baldie Kakeemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Mr Baldie Kakeemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Mr Baldie Kakeemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.