Mijia Toothbrush Emballasje by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2021
Mijia Toothbrush Emballasje
by Xiaomi
Client: Xiaomi
A' Design Award i Jern Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #118728The Design
About Mijia Toothbrush Emballasje
Mijia tannbørste er en gaveeskeemballasje laget for et sett med elektriske tannbørster. Ytteresken henter sin form og farge fra produktet inni. Et lyseblått basrelieff dekker overflaten og gjentar tannbørstens myke linjer. To høyglinsende UV-linjer er trykt over mønsteret for å tilføre dybde og fremheve det elegante industrielle designet. Den lyseblå fargetonen matcher produktet, slik at esken fremstår enhetlig. Den opphøyde grafikken gir overflaten mer tredimensjonalitet og bidrar til at gavesettet skiller seg ut i butikkhyllene.
The Recognition
About the A' Design Award i Jern
Mijia Toothbrush Emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Mijia Toothbrush Emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Mijia Toothbrush Emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
- Dimensions & Packaging
- Width252mm x Depth43.5mm x Height241mm
- Tags
- packaging, toothbrush, blue, bas relief, electrionic
- Production Technology
- The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
- Design Challenge
- There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
- Research
- The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
- Inspiration
- Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
- Project Duration
- February 2020 Bejing and finished in May in Beijing, China.
- Operation Flow
- The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang
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