Mminni Emballasje for alkoholholdig drikk by Wen Liu, Qiumin Chen and Weijie Kang

Gull Emballasje · 2021

Mminni Emballasje for alkoholholdig drikk

by Wen Liu, Qiumin Chen and Weijie Kang

A' Design Award i Gull 2021 in Emballasje
CLIENT: Changyu
Estimated Number of Design Views: 33,479
Verification code BC1E0D6B54 · Verify this award

View at A' Design Award Press Release

Colors

About Mminni Emballasje for alkoholholdig drikk

Mminni er en emballasjedesign for en brandy laget for unge forbrukere. Settet inneholder en basisvin, en blandet vin og et sett med mikseverktøy, slik at en personlig smak kan tilberedes uten å kjøpe ekstra produkter. Bokstaven X står for det ukjente og for åpne muligheter, og farge brukes for å fjerne produktet fra det tradisjonelle uttrykket til brandy. Flaskene er laget av glass med en dekorbrenningsprosess, og esken er formet ved plaststøping. Settet måler 198,8 x 122,8 x 122,8 millimeter.

About the A' Design Award i Gull

Mminni Emballasje for alkoholholdig drikk er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Mminni Emballasje for alkoholholdig drikk forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Mminni Emballasje for alkoholholdig drikk skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Press Kit

Unique Properties: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensions & Packaging: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tags: X-lab, unknown, exploration, fashion, interaction, mixing
Production Technology: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Design Challenge: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Research: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiration: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Project Duration: 2020.02~2020.05 Shenzhen, China
Operation Flow: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.