Sølv Grafikk · 2021
Chez Vous Primærfunksjon: Merkevareidentitet
by Ruis Vargas
- A' Design Award i Sølv 2021 in Grafikk
- CLIENT: Laika
- Estimated Number of Design Views: 40,537
- Verification code C53AEC561C · Verify this award
Colors
About Chez Vous Primærfunksjon: Merkevareidentitet
Chez Vous er en visuell identitet skapt for en belgisk restaurant i São Paulo, Brasil. Identiteten nytolker belgiske ikoner, som Magritte, Manneken Pis, regn og tradisjonell pommes frites, gjennom en enkel illustrasjonsstil. Korte tekster inneholder variasjoner av belgisk dialekt, og tilfører de grafiske komposisjonene en følelse av humor. Identiteten anvendes på menyer, plakater, paneler, emballasje og t-skjorter, og gir restauranten en visuell enhet. Menyer og plakater trykkes i offset med CMYK-farger, mens t-skjortene trykkes digitalt.
About the A' Design Award i Sølv
Chez Vous Primærfunksjon: Merkevareidentitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Chez Vous Primærfunksjon: Merkevareidentitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Chez Vous Primærfunksjon: Merkevareidentitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
- Dimensions & Packaging
- Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
- Tags
- Branding, Logotype, Package, label, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
- Design Challenge
- The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
- Inspiration
- Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
- Project Duration
- The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
- Operation Flow
- The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
- Patents
- Laika
- Image Credits
- Ricardo Bassetti and Elias Gomes
